Digital Innovation Lab Lead- US
9:10 AM INTERNATIONAL KEYNOTE SPEAKER: Case Study: How Syngenta is Bringing Research and Digital Together to Enhance Innovation
By bringing a research-based approach to digital development, Syngenta has been able to produce tools more in line with customer needs in a faster, more agile fashion. At Syngenta’s Digital Lab, lean startup methodologies and design thinking are critical to success. In this session, Brandon will detail how to derive benefits through design thinking and lean methodologies within a scientific workplace:
- The seed idea: What was the initial catalyst for the change and have the imagined benefits been realized?
- The process of change: How were these significant changes to operations successfully made?
- The outcomes: What have been the results of adjusting the culture and thought surrounding employee experience, product, and customer?